FIRESTONE: solutions for the environment

The loss of biodiversity, the depletion of natural resources and climate change have inevitable social and environmental consequences.
Firestone is keen to reduce its carbon footprint and, together with the Bridgestone group, has committed to an ecological approach by making its products more environmentally friendly.

The group’s commitment to the environment

To ensure a healthy environment for current and future generations, the group to which Firestone belongs has set itself eco-development objectives based on three essential points:

• Respect for nature: to compensate for the potential impact caused by its growth, the company is seeking to encourage the restoration of biodiversity though a sustainable purchasing policy respecting all environmental standards.
• Use of natural resources: the design of Firestone products helps to minimise the use of natural resources by using greater technological innovation to manage raw materials in a more sustainable way.
• Reduction of CO₂ emissions: the manufacturing process for Firestone products is subject to strict testing to reduce greenhouse gas emissions. This measure also applies throughout the lifespan of the tyres.

The environmental initiatives taken in 2012 have set in motion positive circular economy and sustainable development dynamics.

Ambitious environmental objectives

The environmental objectives fixed by the group are spread over several years.
By 2030, the company aims to accelerate its ‘decoupling’ ambition to break the link between its economic growth and its impact on the environment.
At the same time, it is developing more efficient technologies and commercial models to optimise the use of resources, especially in the product manufacturing process.

To help its clients and its partners with their environmental objectives, Firestone strives to improve its products continually. The company is ready to do what it takes to create community activities dedicated to the environment. It continues to develop commercial strategies to promote an economic development that is shared, sustained and sustainable for the whole ecosystem.